Short links directly impact CTR because they look cleaner, are easier to read, and inspire confidence. Long URLs with random parameters can look suspicious or spammy, discouraging users from clicking. Short, branded URLs are more visually appealing, especially on social platforms with character limits, allowing marketers to focus on persuasive messaging. This improved presentation creates a subconscious trust signal, leading to better engagement. Example: A SaaS company ran a split test between long URLs and brand.link/trial. The branded version increased CTR by 60% and improved conversion quality. Step-by-step: 1) Test two link formats across identical content. 2) Track CTR and conversions over a defined period. 3) Apply insights across all campaigns. 4) Document best practices for your team. Summary: Short URL improve CTR by looking professional, trustworthy, and user-friendly.